NeuralKey:

People are exposed to a great deal of information by their surroundings, and their brains can only recognize and remember essential inputs. One of the vital factors in prioritizing these inputs is their value prominence. In other words, objects that have previously been rewarded to them are better remembered. This type of memory is called the reward memory. Experiments suggest that the reward memory may play a role in drug addicts and the obese. Transcranial Magnetic Stimulation (TMS) is a non-invasive, safe brain stimulation technology based on electromagnetic induction. Although TMS has recently shown promising evidence for its effectiveness in treating drug abuse and obesity, there are several challenges to using this method as a treatment. For example, it may lead to unwanted damage to parts of the patients’ reward memory. The method developed in NeuralKey will create and provide effective treatment to therapists by erasing the memories that lead to drug abuse and overeating. Acting on wiping out bad memories, being non-invasive, and having minimal side effects are some of the advantages of this unique method.